EMV (Europay, MasterCard and Visa) is a global standard for credit cards that are equipped with computer chips. Because of many data breaches and increasing counterfeit card fraud, U.S. credit card issuers will be using this new technology to help protect consumers and reduce fraud. Starting October 1st, 2015 if you (as a merchant) do not accept an EMV credit card, and a counterfeit card is being used, you will be liable for the costs. Now is the perfect time to make sure your point of sale system can handle this new technology; or start the search for a replacement system if your current system can’t be upgraded. By upgrading, you will be fighting the fraudsters, providing a greater sense of security for your customers, and avoid liability costs. EMV…