Why Your Content Marketing Strategy is Failing, and How to Fix It
Zev Brodsky is the Community Manager at WhiteSource, the industry leader in open source management. Zev enjoys writing about all aspects of marketing. You can follow Zev on Twitter@zevbrodsky. So, your company has spent six figures on a fancy new website, with all the requisite engaging and modern features. Of course, you’ve made sure to include a blog, which your website developer recommended. But weeks to months have passed and blog is still a wasteland, with a total of around 50 all-time visitors (and 40 of them are your employees and their friends). You are not alone; Most people think they can become content marketing experts. After all, anyone can write, right? But even if you’re one of the world’s leading influencers in your field of expertise, it takes a…