Don’t Let Product Returns Eat Into Your Online Profits This Holiday Season
Raf Zimberoff, a personal friend of ours, is the primary architect driving the Descartes ShipRush solution. He has been automating small business shipping for 20-plus years. His experience coupled with his keen insight into parcel shipping, ecommerce and accounting led to the Descartes ShipRush solution used by thousands of small businesses. As the 2018 holiday season approaches, merchants prepare for the traditional spike in sales and the inevitable surge in online returns. According to an article in the Wall Street Journal, the 2017 holiday season saw 28 percent of the gifts people purchased returned, at an estimated value of $90 billion. In a similar study featured in the 2018 Shopify Holiday Ecommerce Returns Guide, Forrester also estimated holiday returns for high-end products surge to 50 percent. The increase in "intentional returns" is also…